The Trilogy concept, its mission, systems, policies, and design framework are all fundamentally underpinned by the principles of Natural Capitalism. Natural capitalism views and values humans beings and the planet fundamentally differently than tradition business philosophies and models. It is centred around the twin pillars of 'natural capital' and 'human capital', and provides a relevant solutions-based business model for the unique dynamics of the 21st century.
The Four Principles of Natural Capitalism - Natural Capitalism is a new business model that synergizes four major objectives:

"Natural Capital" refers to natural resources and ecosystem services – the production of clean air, water purification, healthy food, climatic stabilisation, waste detoxification, and so on - that make possible all economic activity, and indeed all life. Ecosystem services are of immense economic value; some are literally priceless, since they have no known substitutes. Yet current business practices and public policies typically ignore their value. As a result, natural capital is being degraded by pollution and the wasteful use of energy, materials, water, fibre, topsoil, and ecosystems.

"Human Capital" refers to the monetised "human resources" of educated minds and skilled hands, and the far more valuable but un-monetised "social system services" - culture, wisdom, honour, love, and a whole range of values, attributes, and behaviours that define our humanity and make our lives worth living.
Just as unsound ways of extracting wood fibre can destroy the ecological integrity of a forest until it can no longer regulate watersheds, atmosphere, climate, nutrient flows, and habitats, unsound methods of exploiting human resources can destroy the social integrity of a culture so it can no longer support the happiness and development of its members. An overworked but undervalued workforce and the unremitting insecurity that threatens even the most valued knowledge workers with fear of layoffs, all corrode community and undermine civil society. The health of societies depends not only on choosing the right means to satisfy human needs but also on understanding the interlinked pattern of those means.
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